Deliverables

,

Year

2021

Location

New York, USA

A New York City-based massage and physical therapist.

Brief

The client was seeking a rebrand of her massage and physical therapy business, including a new name, branding, and website.

Challenge

The client liked the colours that had been part of her business prior, but they needed to be reimagined to suit a wellness “vibe.” The client also wanted a stylised blog, as this would be an important aspect of her website.

Colours & Typography

#51a079
#f4a876
#383838
#707070
Prata
AaBbCcDdEeFfEeGgHhIi
JjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz
Open Sans
AaBbCcDdEeFfEeGgHhIi
JjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz

Final Result

We were able to keep green and orange colours that our client liked from her previous branding, but changed their hues and saturation so that they were appropriate for a business in the wellness sector.  A stylised blog was created with social media sharing buttons for further reach.  A new logo was designed in the branding colours which represented a “wheel” shape that the client desired.

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