Mr. Sidewalk is a concrete company based in Houston, Texas.
Brief
Mr. Sidewalk is a website build for concrete company based in Houston, Texas. The brief we received from the client was to redesign the existing website into something that would convert into client leads.
Although the client already had a live website, it was not generating any leads. While the original site had strong visual flair, the client wanted a strategic shift towards performance. The new website needed to prioritise SEO, improve visibility in search results and most importantly convert visitors into inquiries.
Challenge
A challenge we faced was trying to deliver results quickly, as the client needed the new site live as soon as possible. To address the urgency, we prioritised a staged launch approach by building and publishing the homepage first, allowing the business to begin benefiting from improved structure and SEO immediately.
Colours & Typography
Final Result
The final website is a stripped-back, conversion-focused redesign that prioritises clarity, usability and search performance over unnecessary visual complexity.
By removing unnecessary visual noise, AI components and focusing on structure, hierarchy and intent, the new website now functions as a lead-generation tool rather than just a visual showcase. It gives users a clear path from landing on the site to making an inquiry, resulting in improved conversion performance for the client.