Melissa's Yard is a mobile animal education service on New York's Long Island.
Brief
Melissa’s Yard approached us looking for a website that would showcase their new mobile animal and insect education services on New York’s Long Island. The business already had a beautiful, hand-drawn logo and a social media presence on Facebook, Instagram, YouTube and TikTok.
Challenge
One challenge was finding a way to seamlessly display vivid, colourful professional photography in a way that did not overwhelm the website or the text. Another challenge was finding appropriate places for images of certain creatures (for example, tarantulas) in a way that would not trigger people who have fears of them and might be visiting this website to take advantage of the animal exposure programmes that this business provides.
Colours & Typography
Final Result
We were able to build a website that is clearly laid out and as vibrant as the nature of the business itself. We connected an Instagram feed into the main page, as it is updated often. We also added an events calendar that shows upcoming in-person and virtual events with Melissa herself. We used colours in the website that were directly from the colours in the logo, thus creating a branding structure.