Hobbs Advisory is a business consulting firm based in St. Augustine, Florida, USA.
Brief
We were approached by the founder of Hobbs Advisory to build a website for his new business – a business consulting firm dedicated to helping owners and founders build the business they want in order to enjoy both professional success and personal fulfillment. The client was looking for a professional-looking online presence which would showcase his certification by the Pinnacle Business group as well as his business experience.
Challenge
One design challenge was incorporating the elements of the client’s Pinnacle certification into a website that would have a coastal colour palette, reflecting the company’s Florida base. Another challenge was bringing a lot of information into a one-page parallax format, as requested by the client.
Colours & Typography
Final Result
This is the final completed website, designed to balance clarity, credibility, and visual flow within a single-page parallax layout. The coastal aesthetic is conveyed primarily through imagery rather than bold colour choices, allowing the Pinnacle certification elements to integrate seamlessly without overpowering the overall design.
A clear visual hierarchy, strategic background colour shifts, and supporting imagery were used to break content into easily digestible sections, ensuring the page never feels overwhelming. Anchor links were added to the navigation to enable smooth jumps between sections, improving usability and helping users quickly find the information they need.
An interactive chart was also designed and built to clearly explain the Pinnacle process, transforming a complex framework into an engaging, easy-to-understand visual experience.