Deliverables

,

Year

2020

Location

New York, USA

A florist whose specialty is bespoke arrangements, based on New York's Long Island

Brief

This site was built for a florist on New York’s Long Island. The client needed a new website and branding to replace the website she had designed using a commercial website builder. She felt she was limited in design due to the nature of the website builder and a lack of skill set in code.

Challenge

The project would require a new streamlined yet feminine aesthetic that would appeal to many different industries; particularly weddings. The new site would also have some unique design elements that celebrated the florist’s favourite flowers and could set her apart from her competitors with a personal touch.

Colours & Typography

#383838
#3e6f42
#d89597
#fdf6f4
Playfair Display
AaBbCcDdEeFfEeGgHhIi
JjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz
Lato
AaBbCcDdEeFfEeGgHhIi
JjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz

Final Result

We were able to create a website and logos with an aesthetic that was consistent of those within the floral industry. The website features a custom blog. It also includes a photo gallery of the florist’s work, categorised by event type, as well as an embedded Instagram account for more casual photos and posts.

Graphics

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