A florist whose specialty is luxury flowers for all occasions, based in Liverpool, England.
Brief
This website was developed for a Liverpool-based florist who needed a customised Shopify website. The client sought a redesign of their existing site, which had been built using a commercial website builder. They found the previous design restrictive due to the limitations of the platform and their own lack of coding expertise. Their original e-commerce service provider was also unreliable and inefficient.
The goal was to create a fresh, modern design that seamlessly integrated with Shopify, providing an enhanced online shopping experience for their luxury floral arrangements.
Challenge
One of the key challenges we encountered was designing a fresh, modern look that not only aligned with the client’s brand identity but also ensured the site remained easy and clear to use. Balancing aesthetics with usability was crucial, as the website needed to reflect the luxury nature of the florist’s business while providing a seamless, user-friendly shopping experience.
Colours & Typography
Final Result
We tackled the redesign challenge by closely collaborating with the client on key design elements like colours, fonts, and overall style. Additionally, we tested multiple layouts to ensure the site’s visual appeal enhanced its functionality, rather than compromising it, on the Shopify platform.