The Black Duck Tattoo Company is a tattoo shop on New York's Long Island.
This redesign was done for an established bricks and mortar tattoo parlour on New York’s Long Island. The owners of Black Duck came to us back in 2018 for a website and since then they have had a rebrand and were looking for a small redesign of their old site that we had made for them previously.
Because the work that the Black Duck Tattoo Company does is artistic and updated daily, we needed to keep their Instagram accounts front and centre. We also wanted a way to have a more dynamic front page. Because the colours of the previous site reflected the logo being used at the time, we changed them to more muted shades and brought more focus to black and white, which reflects the logo used at the current time.
Colours & Typography
We ultimately decided to bring the shop’s Instagram feed to the front page, which will keep that page constantly updated with new work, as that is how Black Duck maintains their portfolio. We opted for fonts that were more modern but still fun, as well as slight colour changes which included more black.