Brand and Site Redesign: When Evolution is Necessary
Rebranding or brand evolution can be tricky for small businesses. Let's unpack what it looks like for all businesses, big and small.
Know Your Customer: User Experience, Digital Proficiency and Target Audiences
If you've ever wondered what the heck User Experience (UX) is, fear not - we explain it simply and note other considerations to have for your users.
The Great Tug-O-War: Clients vs Businesses
As a client, it can be challenging to let someone take the reigns of your project. However, compromise can be a winning formula for all.
Using Colour Psychology in your Marketing Strategy
We know different colours convey different feelings - especially in business. Find out the best ways to use them in your site, branding and marketing.
The Real Cost of Building a Website: Website Builders vs Web Designers
It’s a big debate in the online world. Why hire a web designer when you can use a website builder? Read on to learn the pros and cons of both.
Avoiding Digital Back Alleys
Digital development is an unregulated industry, which means there are a lot of scam businesses out there. We explain how to identify and avoid them.